Portfolio and experience

Client work and the roles that shaped how I practice SEO.

A clear record of hands-on SEO across off-page campaigns, link building, local SEO, content optimization, and competitor research. Described by the work performed, not by invented rankings or traffic claims.

Selected client work

SEO support across medical, finance, retail, SaaS, health, and digital brands. Focus areas include off-page SEO, competitor research, citations, directories, link building, outreach, and content that supports search visibility.

01 · Medical / Nepal

Aesthetic Aura

Dermatology & aesthetic clinic · Kathmandu

Strategy Off-page SEO
Citations Medical & local directories
Research Competitors & opportunities

Supported off-page SEO through competitor research, medical and local directory submissions, citation building, foundational profiles, brand-mention research, and backlink opportunities for a dermatology and aesthetic clinic in Kathmandu.

02 · Med Spa / USA

Luminescence Medical

Medical spa · Latham, New York

Analysis Competitor backlinks
Citations Local & niche listings
Outreach Guest posts & forums

Worked on competitor backlink analysis, local and niche citation submissions, directory building, guest-post prospecting and outreach, forum participation, and brand-mention research for a medical spa in New York.

03 · Retail / USA

Smokey Heads

Smoke & vape retail · Fort Worth, Texas

Research Competitor analysis
Directories Niche submissions
Content Link-supported articles

Provided ongoing off-page SEO support through competitor analysis, niche directory and citation work, guest-post outreach, backlink opportunities, and content placements targeting local and product-related search opportunities.

04 · Finance / Australia

Nepean Mortgage

Mortgage services · Australia

Analysis Competitor backlink research
Citations Business & directory listings
Link Building Web 2.0 & backlink outreach

Supported off-page SEO through competitor backlink research, business and directory listings, citation building, Web 2.0 properties, backlink outreach, and related link-building opportunities for an Australian mortgage business.

05 · Digital / Sweepstakes

Bitsky

Sweepstakes / social casino platform

Profiles Foundational profiles
Directories Niche listings
Outreach PR & editorial opportunities

Worked on foundational profile building, niche sweepstakes and casino directory opportunities, forum and community platforms, social profiles, PR distribution, expert-source opportunities, guest-post prospecting, and selective backlink outreach for Bitsky.

06 · Digital / Sweepstakes

OrionStars

Sweepstakes / social casino platform

Research Backlink opportunities
Profiles Business & social profiles
Outreach Directories & editorial links

Supported off-page SEO and brand-building activities through foundational profiles, niche directory research and submissions, community platforms, PR distribution, expert-source opportunities, guest-post prospecting, backlink outreach, and brand-mention research for OrionStars.

07 · Health / Digital

mate.health

Men’s health brand

Authority Health directories
Profiles Trust & review sites
Outreach Expert-source planning

Supported authority-building through foundational profiles, health-related directories, trust and review platforms, expert-source opportunities, and content and outreach planning for a men’s health brand.

08 · SaaS / UK

Grub Direct

Restaurant technology · United Kingdom

Directories SaaS review sites
Local UK business listings
Planning B2B outreach

Worked on SaaS directory and review-site profiles, UK business listings, citation opportunities, and B2B outreach planning for a restaurant technology platform.

09 · Finance / Australia

Capital Connections Finance

Mortgage & finance services · Australia

Analysis Competitor backlink analysis
Citations Business & directory listings
Link Building Web 2.0 & backlink outreach

Supported a broad off-page SEO campaign through competitor backlink analysis, Australian business and directory listings, citation building, Web 2.0 backlink building, guest-post prospecting, backlink outreach, brand-mention research, local link opportunity research, community opportunities, and backlink verification.

Roles and experience

Progression from foundational SEO support into content and local work, then into planning and executing off-page strategy.

01 · Current

Off-Page SEO Strategist

February 2026 to Present

Strategy Off-page SEO planning
Execution Link building & outreach
Clients Direct collaboration

Plan and execute off-page SEO strategies for clients across multiple industries. Focus on competitor backlink research, citation and directory building, business listings, Web 2.0 link building, outreach, and content that supports link acquisition. Collaborate with teams and clients to align SEO activities with business goals.

02 · Previous

Junior SEO Executive

October 2025 to January 2026

Research Competitive & local keywords
Content SEO writing & optimization
Local Service business SEO

Handled keyword research for competitive and local terms, wrote and optimized SEO content, improved existing pages for structure and visibility, supported local SEO for service businesses, and monitored content performance.

03 · Foundation

SEO Intern

July 2025 to September 2025

Support Keyword research
On-page Content optimization
Learning Competitor & ranking research

Supported keyword research for local and international campaigns, contributed to content with on-page SEO practices, researched competitors and content opportunities, and helped optimize existing pages for readability, structure, and search visibility.

04 · Personal

This website

Ongoing experiment

Build Custom static site
SEO Structure & schema
Learn Document the process

This site is an ongoing SEO and development project. It provides direct control over HTML, CSS, performance, structured data, content structure, internal linking, and overall search presence, and serves as a public record of work and writing.

Next project

More work will be added as campaigns are completed.

This portfolio grows with real client work. If you have an SEO project or collaboration in mind, start a conversation.

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